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Product Endorsement

Marketing for a Cause

Cause-Driven Product Evaluation and Endorsement

At AFND, we're dedicated to more than endorsing health products - we're about making a real difference in community health through 'Marketing for a Cause.' We meticulously select products meeting our high health and nutritional standards, ensuring their benefits and potential for improving well-being. Our commitment extends beyond endorsement, as we strive to make these high-quality health products accessible to everyone. With transparency and trust as our core values, we invite you to join us in making healthier choices that uplift our entire community."

Empowering Health Choices: Our Cause-Driven Product Endorsements

The rapid economic growth and urbanization of our nation, coupled with increasingly hectic lifestyles, have led to a surge in lifestyle-related diseases. Conditions such as high cholesterol, obesity, and high blood pressure are becoming alarmingly prevalent. In India alone, high cholesterol affects approximately 137 million people, or 11% of the population, obesity is seen in 21%, and high blood pressure in 20%. These health challenges are compounded by poor dietary habits, significantly driving the demand for specialized health care services.

Non-communicable diseases (NCDs) are particularly concerning, with a prevalence rate of 116 per 1,000 people in India. A significant number of those affected are in their most productive years, aged between 26 and 59. This increasing prevalence has led to a rising consciousness among consumers about investing in health today for a healthier future.

  • Recognizing this rapid rise in health awareness, manufacturers have heavily invested in health products. This scenario underscores the urgent need for products tailored to diverse lifestyle and dietary requirements. In addressing these trends, the focus is on providing the right health products to meet the evolving needs of society. It’s crucial that these offerings are not only beneficial but also align with the varied lifestyle and dietary requirements of the Indian population.
  • Recent data shows that India is rapidly emerging as a major player in the global health foods market, projected to reach a staggering $30 billion by 2026. Given the challenges in accessing optimal health infrastructure in India, there’s an increasing shift towards a more balanced approach to health management. This shift has been incentivized by marketers, leading to exponential growth in the market for health-conscious products such as Keto-friendly snacks, diabetic-friendly options, fortified foods, and immunity-boosting items. These developments reflect the changing priorities of a health-aware population. However, the health market's abundance often leads to confusion among consumers.

challenges are further exacerbated by poor dietary habits, driving the demand for specialized health care services. Partnerhip

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In our journey towards promoting health and well-being, a key aspect of the United Nations' Sustainable Development Goals, we encounter a multitude of health and wellness products crafted by passionate entrepreneurs and dedicated manufacturers. The abundance of choices in the market, however, often leads to confusion among consumers.

  • Navigating the health foods market can be complex, but with the right information, you can make choices that are beneficial for your health and well-being. Remember, the key is not just in choosing what to consume, but understanding how and why these choices impact your health.
  • These questions are crucial, and our dedicated healthcare team is committed to guiding you through these complexities. We believe that knowledge about these products is essential for making informed health choices. Our guidance on health products is based on thorough research, understanding of nutritional science, and a deep commitment to public health.
  • We advocate for products that we believe can genuinely contribute to your well-being. But remember, our ultimate endorsement is not for the brand, but for your health. By sharing information about these carefully selected products, we strive to translate the passion of health-focused entrepreneurs into tangible benefits for the community. It's about bringing the best of health innovations to your doorstep, empowering you with choices that can make a difference in your life.
Why Choose us

Find out what is in your food & how it helps to make the healthiest choices.

Our goal is to empower you with the knowledge needed to make choices that align with your health goals and dietary needs.

Nutritional Information

Unhealthy Choices

Ingredients

and their Impact

Who Should Avoid

Adults, Children

Best way to Consume

Emphasize Quantity

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What We Do

In collaboration with our partners, the Knowledge and Access to Healthier products India, our Project is:

We carefully evaluate health products, endorsing only those that meet our stringent nutritional and health standards as per our commitment ensuring they align with our commitment to health and wellness.

  • Understanding 'Serving Size': 'Serving Size' indicates the amount of food that is typically consumed in one sitting. This information is crucial for understanding the nutritional content of that serving and how it fits into your daily dietary needs. To convert this into individual portion sizes, consider your own dietary requirements and how they align with the recommended serving.
  • Deciphering Nutritional Information: The nutritional information on a product provides details about the calories, macronutrients (like fats, proteins, carbohydrates), and micronutrients (like vitamins and minerals) per serving. Understanding this information can help you make choices that align with your nutritional goals.
  • Ingredients and Their Impact: The list of ingredients tells you what the product is made of. This knowledge is essential, especially for identifying any potential allergens, understanding the source of nutrients, and avoiding undesirable additives.
  • Significance of Expiry Date: The expiry date is a safety marker, indicating until when the product is expected to remain in its optimal quality and safety. Consuming products past their expiry date can be a health risk.
  • NuVal Value Explained: NuVal is a nutritional scoring system that rates the nutritional value of foods on a scale of 1 to 100. The higher the score, the more nutritious the food. Understanding NuVal can help you compare and choose healthier options.
  • Optimal Health Benefits: Choosing what to consume for optimal health benefits depends on individual health goals, dietary restrictions, and nutritional needs. It’s about balancing your intake of macronutrients and micronutrients to support overall health.
  • Who Should Avoid Certain Products and Why: Some individuals may need to avoid certain products due to allergies, medical conditions, or dietary restrictions. For instance, those with lactose intolerance should avoid dairy-based products, while individuals with diabetes might need to be cautious about sugar content.
  • Best Ways to Consume: The best way to consume health products varies. Some might be best taken with meals, others as standalone snacks, and some might require preparation. Follow manufacturer guidelines for optimal benefits.
  • Timing for Consumption: The ideal time to consume certain health foods can depend on their purpose. For example, protein-rich foods might be best consumed post-workout, while others might be suited for different times of the day.
  • Integrating Products into Daily Life: To integrate health products into your daily life effectively, consider your lifestyle, convenience, and dietary habits. The goal is to incorporate these products in a way that complements your regular diet and enhances your overall nutritional intake.

We are dedicated to empowering communities and healthcare workers through extensive capacity-building programs. These initiatives focus on educating consumers about the importance and consumption of health products, fostering a well-informed community.

Our mission extends beyond endorsements. We work diligently to make these valuable health products available to everyone, bridging the gap between the need for quality health solutions and their community access.
In every product we endorse and provide, transparency is key. We ensure transparency in our endorsements and supplement them with evidence-based information, detailing the health benefits of each product.
We don’t just recommend products; we provide practical guidance on their consumption. This includes clear instructions on the recommended quantities, frequency of intake, potential side effects, and adverse effects. Our guidance is detailed, offering clarity with tools such as portion sizes defined in tablespoons and teaspoons, making it easy for everyone to understand and follow.
An integral part of our approach is collecting feedback from the community about these products. We use this valuable input for continuous product improvement, ensuring that the health products evolve to meet the changing needs and preferences of consumers.
Our team continuously identifies gaps in the market and fosters innovation in health product development. By keeping a pulse on emerging health trends and consumer needs, we contribute to the advancement of the health product industry, ensuring it remains responsive and forward-thinking.

Aligning with the Product Endorsement

Our program interventions are designed in alignment of the following SDGs.